Giving ideas lift.
I'm a fractional product leader and product advisor. I help founders and teams shape ideas, build prototypes, and turn early concepts into things that can fly.
How we can work together
Three ways I help
Advisory
A thinking partner for founders and product leaders. Strategy reviews, prioritisation, marketplace and platform judgement — the questions worth asking before you commit.
Fractional product leadership
Part-time product management for teams that need the rigour without the full-time hire. Roadmaps, discovery, delivery cadence — embedded, not bolted on.
Experiments & prototypes
Hands-on building with AI agents and new technology. Rapid prototypes that answer how it should work, feel, or read — before you commit the wrong answer.
Why the kite
Constraints are freeing.
To fly a kite, it has to be tethered. The line doesn't hold the kite back — it's what makes flight possible at all. That's how I think about product work: the best ideas lift when they're grounded in real constraints — users, evidence, trade-offs.
- 13 years of product leadership at Booking.com
- Marketplace-scale judgement, startup speed
- Hands-on with AI agents and rapid prototyping
- Strategy you can ship, not just slides
Have an idea that needs lift?
Tell me what you're working on. I take on a small number of engagements at a time.
hello@kiteworklabs.com